Facebook feuds with Apple over privacy changes that threaten its advertising business

 By Samantha Murphy Kelly, CNN Business

(CNN Business)Facebook is now waging a public relations effort to attack Apple ahead of new iOS data privacy changes that would make it harder for advertisers to track users, in a possible sign of just how much the social network views the move as a threat to its core business.

On Wednesday, Facebook (FB) held a press event to trot out small businesses opposed to the change, debuted a new hashtag to discuss it and placed ads in several national newspapers excoriating Apple (AAPL) for the move.

In ads featured in The New York Times, Wall Street Journal and Washington Post, Facebook slammed Apple's upcoming requirement for users to give explicit permission for apps to track them across the internet. Facebook said the move could be "devastating" to millions of small businesses that advertise on its platform.

The newspaper ads coincide with a new section of its Facebook for Business site called SpeakUpforSmall where Facebook is urging small business owners to share their story and giving them "a place to speak their mind." It's also encouraging small business owners to use the hashtag #SpeakUpForSmall on social media to share what personalized ads have meant to them and what it could be like without them.

Facebook, and the businesses who use it for marketing, rely on data tracking to target users with personalized advertising. The social media company, which makes almost all of its revenue from advertising, warned investors in August that Apple's software changes could hurt its business.

The privacy change was announced at Apple's Worldwide Developer Conference in June but is delayed until early 2021. During the event, Apple teased how a user would be shown a prompt asking if they want to allow tracking, warning that the data would be used for personalized ads.

Apple has repeatedly attempted to position itself as a defender of consumer privacy, describing the changes in September as stemming from its belief that "privacy is a fundamental human right." Facebook, which has been criticized for its data privacy practices, is attempting to position itself as a defender of small businesses, many of which are grappling with the fallout from the pandemic.

"We're standing up for small businesses everywhere," the ads states. "Many in the small business community have shared concerns about Apple's forced software updates, which will limit businesses' ability to run personalized ads and reach their customers effectively. ... These changes will be devastating to small businesses, adding to the many challenges they face right now."

The Facebook for Business website states that about 44% of small businesses have turned to personalized ads to adapt to the outbreak of COVID-19.

In response to the campaign, Apple in a statement to CNN Business late Wednesday said, "We believe that this is a simple matter of standing up for our users."

"Users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not," the statement continued. "App Tracking Transparency in iOS 14 does not require Facebook to change its approach to tracking users and creating targeted advertising, it simply requires they give users a choice."

In a call with reporters on Wednesday, Dan Levy, Facebook's VP of ads and business products, said the company wants to sit down with Apple "to figure out a way to move forward."

"We disagree with Apple's approach, yet we have no choice but to show their prompt," the company said in a blog post on its site Wednesday. "If we don't, we'll face retaliation from Apple, which could only further harm the businesses we want to support. We can't take that risk."

Apple (AAPL) declined to respond to Facebook's claims, but said it is committed to helping small businesses, such as with its new developer program to accelerate innovation.

The two companies have clashed before over privacy, including very recently. Last week, Facebook-owned WhatsApp criticized Apple over its move to display a summary of an app's privacy practices before a user downloads it from the App Store, almost like a nutrition label for data collection.

In a statement to Axios, Facebook said Apple should be "consistent across first and third party apps as well as reflect the strong measures apps may take to protect people's privacy." In response, Apple told CNN Business the new label requirement also applies to pre-installed apps, such as iMessage, the camera and clock function.

In August, Facebook argued Apple's in-app fees, such as a 30% fee for transactions that take place on apps, is negatively impacting small businesses during the pandemic. (Alphabet-owned Google requires the same charge).

Source : edition.cnn.com

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Top 10 Most Profitable Pharmacy Business Ideas For 2022

 What Are the Leading 10 Drug Store Organization Concepts? Drug store organization concepts are abundant and also each of them includes its very own unique challenges. Whether you're aiming to start your very own full-service drug store or you want to get into the specialty particular niche, there are various possibilities readily available in this profitable sector. No matter of which sort of pharmacy you choose to open, these are the top 10 pharmacy business concepts that deserve checking into. top, Production of medicines, This is among couple of company concepts in pharmacy that can be started with minimal financial investments.

ll you need to start is an energetic license from appropriate authorities. You can purchase pre-made medications or make them on your own at your area. The very best component regarding making medications on your own is that you can establish your very own cost for each and every medicine, so you're not restricted by any distributor when it comes to pricing. Number two, Drug Research as well as Advancement, New prescription drugs pertain to market every year, however it's no very easy accomplishment getting a drug approved by FDA. The application procedure is long and facility, and clinical trials are extensive as well as pricey.

As a matter of fact, obtaining a brand-new drug from lab to drug store rack takes about 13 years generally-- and also costs numerous countless dollars. Because of these high barriers to entrance, it's secure to state there will always be demand for pharmacists ready to pursue research as an organization concept. number three, Vitamin store, The most lucrative drug store service plan is one that focuses on marketing additional products. A vitamin store is a wonderful method to tackle it since vitamins are fairly inexpensive and have huge margins. Best of all, you can expand your supply over time as your consumer base expands.

So how much money can you make with a vitamin shop? In an independent research conducted in 2010, they were able to raise revenue by about $500 per day after applying their brand-new branding initiatives as well as marketing techniques. Number 4, Online Drug Coaching, In an ever-changing pharmaceutical setting, it is necessary to stay up to date with changes in legislation, insurance policy and also advertising. Online Drug Mentoring is an excellent business suggestion for people who are currently working full-time work. Customers pay a charge to access your individually sessions using Skype or Google Hangouts, responding to any type of questions they have about their pharmacy business and also supplying guidance on just how they can grow their service by executing changes to everything from advertising copy to website design.

Number 5, Manufacturing of brackish water, One of leading drug store company ideas is to think about manufacturing of saline water or sterilized water. This idea is successful and will be easy to begin as all you will require is a certificate as well as an excellent location with sufficient circulation of water. Select a location where there are multiple health centers or clinics in your region as well as you will have great returns on your financial investment. You can also think about offering various other pharmacy associated items like eye decreases, reagents, containers and also soaps. number six, Production of cottonwool, Cottonwool manufacturing is a rewarding service that uses many opportunities for entrepreneurs wanting to start a pharmaceutical business.

He cottonwool manufacturing sector uses scrap cotton or waste woollen from textile markets as well as is usually made use of for clinical objectives. Because of these medical usages, it's not difficult to imagine why there's terrific need for cottonwool items in hospitals, facilities and various other health care facilities. number seven, Franchise Facility, Having a franchise business is an excellent means to participate in entrepreneurship because it presents a distinct model for success. You will not have to worry about developing a suggestion, or locate financiers-- simply recognize your favored franchise business, and also you stay in business. However if you aren't sure which franchise is right for you, there are numerous services that can assist limit your choices: Entrepreneur magazine has a great interactive discover your franchise device on its internet site.

Number 8, Online pharmacy shop, One of my favored service ideas for pharmacy trainees is to begin an online store. You can utilize your existing network as well as get in touches with (you went to school with countless individuals!) to build a significant and also sustainable e-commerce business. Plus, it's quite simple these days to start an on-line shop from the ground up with Shopify or also a WordPress website; you don't need years of e-commerce experience like Amazon does! number 9, Consultancy Providers, You can benefit various other people, who are generally satisfied to obtain you on board as a business coach or professional.

If you're able to work around your very own schedule as well as need much less structure in your work, then a 24-hour drug store could be for you. This is additionally excellent for areas that experience high quantities of web traffic due to vacationers or citizens living on opposite ends of town from their nearby pharmacy.

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