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Friday

Some of the Fatal Mistakes Affiliate Marketers Make

 It's consistently one of those "I can't accept its actual" minutes for new members once they find the universe of subsidiary advertising. At the point when they understand you don't need to stress over item improvement or transportation. They promptly commit, neglecting to play out their due industriousness on the organization they are joining. At that point soon a short time later they hope to begin bringing in cash promptly after beginning, yet reality consistently strikes. They are yet to be tycoons. 


Here are a few mix-ups and tips on the most proficient method to stay away from them. 


1. Absence Of Tolerance: Persistence is an Ethicalness like they state. It took a very long time for MacDonald's to be a fruitful; it took a very long time for Microsoft and other large organizations to take off to progress. Infact most business takes up to 5years to begin seeing benefit. Regarding your member business as a genuine business is significant. Super partners that acquire $20,000 a month took a very long time to get to that point. Exploration a program prior to joining. Resolve to stick it out. On the off chance that they offer aides and preparing exploit it. Refresh and keep up your site with new substance. Try not to escape when hard times arise. 


2. To Numerous Projects: Keep away from the impulse to buy in to such a large number of projects. When troubles arise, its simple to think the grass is greener the opposite side. The issue about buying in to an excessive number of projects simultaneously is that you'll neglect to give them the consideration and center they have the right to make you cash. I suggest a few projects simultaneously to empower you transform your diligent effort into money. 


3. Wrong Decision Of Program: With regards to picking associate projects, pick the ones that have a liberal commission structure, and that pay their partners effectively and on schedule. Have subsidiary items that fit in with your intended interest group. Picking programs that offers items that probably won't revenue individuals implies no commission or cash for you. In the event that you join a program that offers items that are "hot" you will rival a great many other people who are advancing a similar item. Pick a specialty you KNOW data about! Check the productivity of that specialty. 


4. Summed up Showcasing: Spotlight on Specialty Advertising: Spotlight on a little specialty, the smaller and smaller that specialty is, the better. Give improving a shot a solitary key part of your business at a time. Investing your amounts of energy in one of two different ways will assist you with accomplishing your associate program objectives. Take a stab at getting individuals to join your rundown. At that point stay in contact with them by conveying significant data. 


5. Natural Traffic Just: Another mix-up most associates makes is creating just natural traffic. This type of traffic that is normally produced by a site, is a legend. There is nothing of the sort! Natural traffic is the one that is made by the site normally. This idea is only a fantasy story and this isn't a reality. 


6. Connection Introduction: Concealing your associate connection on your site is vital these days. Most partner advertisers actually tragically make there joins noticeable. Actually web clients have become more modern and the legitimate truth is that most web clients won't tap on a subsidiary connection or anything that seems as though it. You must figure out how to conceal your associate connects to guarantee click through's. Additionally, accounts of individuals' subsidiary connections being changed to redirect traffic has occurred is as yet occurring. 


There are numerous serious mix-ups made by offshoots that can be effortlessly stayed away from, however these are only a couple of them. Anyway committing errors in business are unavoidable and significant. I suggest falling flat and committing errors quick and right off the bat in your business than gaining from them. This would push you ahead towards progress.


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Wednesday

Elon Musk tweeted about a bitcoin rival. It soared 20%

 By Jazmin Goodwin, CNN Business


New York (CNN Business)What started off as a meme-inspired parody cryptocurrency has now become the center of a series of tweets in a bitcoin sound-off from Elon Musk.


The Tesla (TSLA) CEO tweeted some Bitcoin banter Sunday, including calling bitcoin BS. He shouted out Dogecoin in a tweet saying, "One Word: Doge."


The tweet sent shares of Dogecoin up nearly 20% and landed it on the list of trending Twitter topics. The tech billionaire even went as far as updating his Twitter bio with the title "Former CEO of Dogecoin."

Musk's Twitter antics come as the dominant cryptocurrency surged to all-time highs during the coronavirus pandemic. Last week, bitcoin skyrocketed past the $20,000 mark -- topping $24,000 -- as the currency continues to grow in popularity among investors.

This isn't the first time Musk has tweeted about Dogecoin, the bitcoin descendant.

The SpaceX CEO mentioned the digital coin in July when he tweeted "It's inevitable" with an image depicting the dogecoin standard engulfing the global financial system. The tweet sent shares up 14% at the time.


Dogecoin was created in 2014 as a parody of a popular internet meme "doge", which involves a picture of a Shiba Inu dog. Although the virtual coin started off as a joke, it currently has a market value of nearly $570 million.


Source : edition.cnn.com

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Facebook feuds with Apple over privacy changes that threaten its advertising business

 By Samantha Murphy Kelly, CNN Business


(CNN Business)Facebook is now waging a public relations effort to attack Apple ahead of new iOS data privacy changes that would make it harder for advertisers to track users, in a possible sign of just how much the social network views the move as a threat to its core business.


On Wednesday, Facebook (FB) held a press event to trot out small businesses opposed to the change, debuted a new hashtag to discuss it and placed ads in several national newspapers excoriating Apple (AAPL) for the move.

In ads featured in The New York Times, Wall Street Journal and Washington Post, Facebook slammed Apple's upcoming requirement for users to give explicit permission for apps to track them across the internet. Facebook said the move could be "devastating" to millions of small businesses that advertise on its platform.

The newspaper ads coincide with a new section of its Facebook for Business site called SpeakUpforSmall where Facebook is urging small business owners to share their story and giving them "a place to speak their mind." It's also encouraging small business owners to use the hashtag #SpeakUpForSmall on social media to share what personalized ads have meant to them and what it could be like without them.

Facebook, and the businesses who use it for marketing, rely on data tracking to target users with personalized advertising. The social media company, which makes almost all of its revenue from advertising, warned investors in August that Apple's software changes could hurt its business.

The privacy change was announced at Apple's Worldwide Developer Conference in June but is delayed until early 2021. During the event, Apple teased how a user would be shown a prompt asking if they want to allow tracking, warning that the data would be used for personalized ads.


Apple has repeatedly attempted to position itself as a defender of consumer privacy, describing the changes in September as stemming from its belief that "privacy is a fundamental human right." Facebook, which has been criticized for its data privacy practices, is attempting to position itself as a defender of small businesses, many of which are grappling with the fallout from the pandemic.

"We're standing up for small businesses everywhere," the ads states. "Many in the small business community have shared concerns about Apple's forced software updates, which will limit businesses' ability to run personalized ads and reach their customers effectively. ... These changes will be devastating to small businesses, adding to the many challenges they face right now."

The Facebook for Business website states that about 44% of small businesses have turned to personalized ads to adapt to the outbreak of COVID-19.

In response to the campaign, Apple in a statement to CNN Business late Wednesday said, "We believe that this is a simple matter of standing up for our users."

"Users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not," the statement continued. "App Tracking Transparency in iOS 14 does not require Facebook to change its approach to tracking users and creating targeted advertising, it simply requires they give users a choice."

In a call with reporters on Wednesday, Dan Levy, Facebook's VP of ads and business products, said the company wants to sit down with Apple "to figure out a way to move forward."

"We disagree with Apple's approach, yet we have no choice but to show their prompt," the company said in a blog post on its site Wednesday. "If we don't, we'll face retaliation from Apple, which could only further harm the businesses we want to support. We can't take that risk."


Apple (AAPL) declined to respond to Facebook's claims, but said it is committed to helping small businesses, such as with its new developer program to accelerate innovation.

The two companies have clashed before over privacy, including very recently. Last week, Facebook-owned WhatsApp criticized Apple over its move to display a summary of an app's privacy practices before a user downloads it from the App Store, almost like a nutrition label for data collection.

In a statement to Axios, Facebook said Apple should be "consistent across first and third party apps as well as reflect the strong measures apps may take to protect people's privacy." In response, Apple told CNN Business the new label requirement also applies to pre-installed apps, such as iMessage, the camera and clock function.

In August, Facebook argued Apple's in-app fees, such as a 30% fee for transactions that take place on apps, is negatively impacting small businesses during the pandemic. (Alphabet-owned Google requires the same charge).


Source : edition.cnn.com


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SoftBank joins Wall Street's latest craze in hunt for acquisitions

 By Michelle Toh, CNN Business


Hong Kong (CNN Business)SoftBank wants in on one of Wall Street's hottest trends as it looks to beef up its tech portfolio once again.


On Monday, the Japanese conglomerate revealed plans to raise over half a billion dollars in New York through an initial public offering of a special purpose acquisition company (SPAC).

The newly created firm, SVF Investment Corp., plans to list on the Nasdaq under ticker symbol "SVFAU." It will initially seek to raise $525 million, but that could go up to nearly $605 million if there's strong interest in the shares.


SVF is sponsored by a subsidiary of SoftBank Investment Advisers, which oversees the Vision Fund — SoftBank's vehicle for many of the company's splashy tech investments.

SPACs are shell companies with limited or no operating assets, which go public solely to raise money and buy existing businesses. These so-called "blank check" firms used to be sneered at on Wall Street, but have taken off in a big way this year.


Back on offense


The announcement is yet another signal that SoftBank (SFTBF), led by Japanese billionaire Masayoshi Son, is ready to jump back on the offense after working this year to raise cash during the coronavirus pandemic.


After a string of embarrassing losses, Son forced the firm to hunker down. The company said last month that it had sold off nearly $100 billion in assets throughout the financial year, including $14 billion worth of shares in its Japanese mobile carrier and a $40 billion sale of British chipmaker ARM. The latter is still pending regulatory approval.

But that strategy is changing.

Earlier this year, SoftBank reportedly bought $4 billion worth of options tied to underlying shares it had earlier purchased in tech firms like Amazon, Microsoft and Netflix. While those bets didn't appear to pay off, they did signal that Son was ready to start taking risks again.

This month, SoftBank bought into another new venture, investing about $780 million into Sinch, a Swedish telecoms and cloud services provider.


SoftBank has confirmed that it wants to use its SPAC to make a purchase. In a filing Monday with the US Securities and Exchange Commission, the new company said that it would look for a potential target somewhere "broadly across the technology landscape," which could include anything from artificial intelligence and fintech to semiconductors and robotics.

It noted that it would not rule out the possibility of buying a company SoftBank has already invested in, saying that it was "not prohibited" from pursuing such a deal. In that event, the firm said it would consult an independent party to ensure that that "is fair to our company from a financial point of view."


SPAC mania


SoftBank is the latest big name to hop on the SPAC bandwagon. So far in 2020, $75.4 billion has been raised through the IPOs of US-listed SPACs, according to data provider Refinitiv.

That's a huge jump from 2019, when such firms only raised $13.1 billion.

A slew of major companies have recently chosen to take the same route, including Playboy, DraftKings, and electric vehicle startups Nikola and Arrival. Billionaire business leaders such as Richard Branson and Peter Thiel have gotten in on the action, too.

But some fear these deals are getting out of hand, and could be an ominous signal of misplaced market euphoria.

Tech stocks have also popped this year. The tech-heavy Nasdaq Composite (COMP), for example, has soared 42% so far in 2020.

SoftBank itself alluded to the momentum in its prospectus, saying it had been encouraged to join in after watching the space heat up.

"Over the last 18 months, we have seen significant growth in public market investors' interest in top-quality companies operating in technology-enabled sectors," the company said. "To that end, we believe launching a blank check company now gives us the opportunity to maximize value for our investors."


— Matt Egan and Charles Riley contributed to this report.


Source : edition.cnn.com

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Tuesday

Chinese tech companies bet big on India. Now they're being shut out

Analysis by Sherisse Pham, CNN Business


Hong Kong (CNN Business)India and China's fast-growing tech sectors have been caught in the crossfire of an intense geopolitical standoff this year. While both will suffer from the showdown, Chinese tech companies have more to lose.


Tensions between the two countries have been rising since June, when they engaged in their worst conflict in decades: a bloody clash along a disputed border in the Himalayas that left at least 20 Indian soldiers dead. In the following weeks and months, Indian officials banned apps from Chinese tech giants Bytedance, Alibaba (BABA) and Tencent (TCEHY), and reportedly restricted embattled telecommunications equipment maker Huawei from participating in India's 5G network.


Both countries agreed to deescalate military tensions in September, but that hasn't brought much relief for businesses caught in the dispute. ByteDance's marquee international app, the short-form video platform TikTok, is still banned in India. And last month, the Indian government banned dozens more Chinese apps, citing national security concerns.

The pressures are a problem for companies based in both countries, but the pain is particularly acute for Chinese companies trying to grab a piece of India's explosive internet growth. India is now home to nearly 750 million internet users, more than double the number in 2016, according to the latest government data. Atlas VPN, a market research firm, estimates India will have 1 billion internet users by 2025.


Locked out of that market, Chinese companies "stand to lose riding the ascent of possibly the world's third-largest economy by 2050 and the market with the world's second-largest internet users," said Shirley Yu, visiting fellow at the London School of Economics and founder of a company that assesses strategy, business, and political risk for companies working in China.


Several Chinese tech companies are already feeling the loss.


ByteDance's TikTok lost 200 million Indian users when it was banned in late June. That's twice as many users as the app has in the United States. The Beijing-based company hadn't yet made money on TikTok in India, according to Greg Paull, principal at market research firm R3. But the company had spent heavily on establishing and expanding its slice of the market.

"And now they can only watch the local, copy version apps taking over their users and do nothing," said Paull.


ByteDance and other tech companies also need a lot of data to build better products. India's internet users are demographically diverse and speak many different languages, making the country's data highly prized, according to Gateway House, an Indian foreign policy think tank.

Google (GOOGL) CEO Sundar Pichai said in a blog post earlier this year that the company's efforts in India "have deepened our understanding of how technology can be helpful to all different types of people."

"Building products for India first has helped us build better products for users everywhere," he wrote.

For internet applications developed by Google and other tech companies, data is like oxygen, said Gateway House director and board member Blaise Fernandes.

Apps need a lot of up-to-date data to keep algorithms competitive, according to Fernandes. He predicts that the deprivation of data from India will handicap Chinese apps' development for global markets.


"The global strategies of Chinese tech firms are now being hijacked," said Abishur Prakash, a geopolitical futurist and co-founder of Center for Innovating the Future, a consulting firm that works on technology and geopolitics.

Chinese companies that had relied on India to build and test new products have seen those plans thrown into jeopardy, he said.

"As India pushes out Chinese tech, a chaotic business landscape is emerging. Now, everything that Chinese tech firms have bet on to succeed in the Indian market is being picked apart," Prakash said.


Investments in valuable Indian start-ups at risk


Beyond developing their own products, Chinese tech companies had been investing heavily in India's tech startups, pouring some $4 billion into the sector since 2015, according to Gateway House.

But India's tightening rules on foreign investment could constrain China's ability to cash in on the country's internet boom.

In April, the Indian government signaled it was taking steps to curb China's growing influence. It announced that foreign direct investments from countries that share a land border with India would be subject to more scrutiny.

The move was "indicative of India's desire to carefully control the inward flow of Chinese investments and assets into the country," according to Sukanti Ghosh, South Asia head for the Washington-based think tank Albright Stonebridge Group.

Then, amid the border clashes in June, the otherwise investor-friendly government of Maharashtra, a western state in India, paused or canceled a number of agreements signed with leading Chinese companies earlier this year, Ghosh said.

Questions have already been raised about the long-term viability of at least one splashy tech investment.

Reuters, citing four people with direct knowledge of the matter, reported last week that Alibaba affiliate Ant Group was thinking about selling its 30% stake in One97, the parent company of popular digital wallet Paytm, because of the rising tensions and tougher competitive landscape.

Both companies denied the report. Ant said in a tweet that the Reuters story is "untrue." Paytm said in a statement that the story is false and misleading.

"There has been no discussion with any of our major shareholders ever, nor any plans, about selling their stake or becoming the controlling shareholder," a Paytm spokesperson said.


India could suffer, too


When it comes to digital payments and financial technology, Ant is widely considered to be a global leader. And if Ant and other Chinese tech companies disengage because of political tensions, India could miss out on leading edge technology.

"In the short term, India will lose out. Tencent is the biggest 'strategic investor' in India's startup world. Meanwhile, Xiaomi invested almost $500 million in India — in a single year," said Prakash.

"Clearly, Chinese tech firms are pumping huge amounts of cash into India's economy," he added.


Smartphone maker Xiaomi invested heavily to build factories in India, and has so far generated employment for some 50,000 Indians, according to local reports. The anti-China sentiment in the country and calls to boycott Chinese products could put those jobs at risk.

Fernandes, of Gateway House, said that other tech companies are already rushing in to fill the void left by Chinese investors, and predicts that India will not suffer for long.

"Post the ban on Chinese apps it is estimated that $25 billion [of foreign direct investment] has found its way to the Digital India story, so in no way" is India losing out, he said.

Indian billionaire Mukesh Ambani's digital company Jio Platforms may have accounted for much of that. It alone has secured more than $20 billion from marquee investors, including Google (GOOGL GOOGLE), Facebook (FB) and KKR, this year.


Achieving digital sovereignty


For the world's two most populous countries, there appears to be no resolution in sight.

India's Minister of External Affairs Subrahmanyam Jaishankar suggested it could take years for negotiations between China and India to reach their conclusion given the unprecedented build-up of military forces on both sides of the border.

Progress in relations with China requires peace and tranquility along the countries' shared border, Jaishankar told a local newspaper last week. If that's disturbed, as has been the case this year, then obviously, the rest of the relationship cannot be unaffected, he added.


In its own way, India is taking a page out of China's playbook.

Beijing has barred many foreign tech firms from operating freely in China. Some of the world's most popular platforms like Google search and Facebook are banned in China, because of the country's strict censorship laws. Locking out global players also had the added side effect of helping homegrown companies like Baidu (BIDU) and Tencent (TCEHY) flourish.

Even so, India still remains far more open to foreign tech firms than China.

"While India may be going after Chinese tech firms, it is not going after anyone else ... [and] still remains open to the world," Prakash said. "With that said, the one area where New Delhi and Beijing are on the same page is that both nations want to define tech on their own terms," he added.

"For these two nations, controlling tech is equal to sovereignty."


— Swati Gupta contributed to this report.


Source : edition.cnn.com

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